Pink City

Toulouse - the pink city

With its characteristic architecture, the city of Toulouse has earned the nickname "ville rose" or "pink city" due to the colour of the local building material traditionally used - terra cotta bricks. Its other nickname is the "city of violets". There is a brotherhood of violets in Toulouse, as there was large-scale production of this flower here. The Violet is one of the prizes awarded by the Académie des Jeux floraux (the Academy of Floral Games) in Toulouse, the oldest learned society in Europe.

Ideally located in the heart of the South-West of France, between the Mediterranean and the Atlantic, Toulouse, a European metropolis, combines a rich heritage (3 UNESCO sites) and “art de vivre”. With more than 450 000 inhabitants, Toulouse has the highest population growth in France.

Preferred destination for students, Toulouse is an important university town with prestigious cultural centres such as José-Cabanis multimedia library, Zénith concert hall, Abattoirs museum of modern and contemporary art, Cité de l'espace and Toulouse National Theatre (TNT).

Renowned for its welcoming atmosphere and its numerous gastronomic specialities, Toulouse was ranked by Lonely Planet among the 10 European Destinations in 2014.

To find out more: www.toulouse-tourisme.com / www.so-toulouse.com