Rich has been a leading science and technology journalist in Europe for more than 30 years. He is CEO and Editor of a London- and Brussels-based media company, Science Business Publishing Ltd. Before that, he was managing editor of the Wall Street Journal’s European edition in Brussels; technology editor of the newspaper; and a staff reporter. In his 25 years with the Journal, he worked in Philadelphia reporting on energy, in Washington reporting on stock market and commodities regulation, and in London covering European technology and policy. He is also co-author of book with Yale/IBM "fractal" mathematician Benoit Mandelbrot: "The (mis)Behavior of Markets: A fractal view of risk, ruin & reward": Basic Books 2004. He is a graduate of Harvard, and a former Knight Fellow at MIT.